The logo for Evense was crafted to balance minimalism and professionalism with a modern sensibility. With an emphasis on simplicity and sophistication, each element was carefully selected to succinctly convey the brand's identity.
The goal was to highlight their wide range of services while providing a seamless user experience. To attract attention, we incorporated a dynamic, high-quality video on the homepage that showcases their services in action, helping visitors immediately connect with the brand.
Design Process
This section outlines the practical steps taken to create online game
1
Research and Information Gathering
Comprehensive research and data collection, providing a solid informational foundation for the project.
2
Brainstorming and Ideation
Producing a diverse array of ideas through brainstorming, sketching, and conceptualizing.
3
Prototyping and Concept Development
Creation and refinement of prototypes and concepts, solidifying the project's design foundation.
4
Testing and Feedback
Testing the design and collecting valuable feedback for future enhancements.
5
Refinement and Production
The design was finalized, refined, and successfully transitioned into the production stage.
Logo colour palette and typography
Our color palette for this project was carefully curated, blending the client's preferences with my design expertise to ensure a vibrant and cohesive aesthetic. Each color was selected thoughtfully, aiming to resonate with the target audience while maintaining the brand's identity.
#101010
#171717
#656565
#FFFFFF
#50E8BE
#00ADF6
Font
QuickSand
This font was chosen to complement the overall design aesthetic. Its clean lines and modern appearance align perfectly with the minimalistic yet vibrant approach of the project.
Headlines
Semibold
Paragraphs
Regular
Careful attention was paid to font sizes and spacing to ensure optimal readability and usability, adhering to established web design principles and preferences. This deliberate choice not only enhances the visual appeal of the project but also contributes to a seamless user experience, reinforcing the brand's identity across various digital platforms.
User Flow
Brand Identity & Digital Platform
Designing an intuitive platform for a seamless user experience.
We delivered a comprehensive branding package, including logo, color palette, and typography, and a full UI/UX design for their new platform. Our team then handled the web development, bringing the vision to life with a cohesive and impactful digital presence.
The new brand identity was designed for versatility. We applied the system to key physical touchpoints, including merchandise and stationery, to ensure a consistent and recognizable presence across all mediums.
