For the Love of a Wagging Tail.
WAG is a U.S.-based pet shop that offers quality pet food, accessories, and grooming services. It positions itself as more than just a store, it's a community for pet lovers. We set out to create an energetic, lovable, and approachable identity that captures the pure joy pets bring to our lives.
The challenge
WAG needed a brand identity that speaks to modern pet owners. fun, trustworthy, and full of personality. The challenge was to create a visual identity that reflects love and care for pets, while being eye-catching and flexible across packaging, signage, and digital platforms.
Our approach
We crafted a logo where the word “WAG” itself becomes a character, integrating a happy dog face within the wordmark. The rounded, chunky typography combined with the warm yellow/orange palette radiates joy and friendliness. We also gave the brand a slight retro twist with playful shapes and soft curves to appeal emotionally to pet lovers.
Brand Identity & Packaging Design
Making Pet Products Pop
Our services included logo creation, brand guideline development, and a complete packaging design system for WAG's line of products. We created a flexible system of colors and patterns that could be adapted for different product categories (food, toys, treats) while maintaining a strong, unified brand presence on the shelf.
The entire brand system is designed to feel as happy and dependable as a loyal companion. The clever logo, warm colors, and friendly typography work together to build trust and create an emotional connection with pet owners from the moment they see the brand.
