A Taste of the Cosmos.
SPACE FOOD is a London-based fast food concept that delivers cosmic-level flavor with a playful, futuristic identity. We were tasked with creating a brand from the ground up that would feel like an adventure in every bite, capturing the imagination of a young, urban audience.
The challenge
Create a bold, futuristic brand for a fast food restaurant in London that wants to break away from traditional fast food aesthetics. The concept needed to attract younger audiences, stand out in urban settings, and feel like an adventure in every bite.
Our approach
We designed a striking astronaut mascot as the face of the brand, symbolizing exploration and fun. The logotype features strong, geometric lettering with contrast in weight and color, especially emphasizing 'FOOD' with a clever 'O' as a planet or burger. The red and black palette creates energy and urgency, fitting for a fast-paced eatery, while also adding a sci-fi edge.
Packaging & Environmental Design
Bringing the Cosmos to the Counter
Our work extended beyond the logo to include a full suite of branded materials. We designed dynamic packaging, menu boards, in-store graphics, and employee uniforms that all contribute to an immersive, otherworldly experience. The goal was to make every touchpoint Instagrammable and memorable.
From the food wrappers to the storefront, the SpaceFood brand is designed to transport customers. The consistent use of the mascot, bold typography, and energetic color scheme creates a cohesive and exciting world that makes fast food fun again.
